Critique of Media Essay Example | Topics and Well Written Essays - 2500 words

Critique of Media - Essay Example She demonstrates how consumers and corporations have more contact than ever and how this has allowed the consumer to make their angry voices heard. In spite of lavish advertising campaigns, big business is finding it more and more difficult to keep issues such as exploitation and environmental damage under wraps. The brand, which for so long has inspired trust and loyalty, is becoming undermined by the increasing ability of the consumer to rebel against its one-size-fits-all approach and exercise self-determination, argues Klein. Klein’s argument bases itself around the idea that companies now produce brands rather than products. They rely on their name, rather than the quality of their goods, to shift stock and make profits. This is not a new concept in media criticism. Companies now regularly invest in brand management as part of their overall advertising budget2. Media channels reflect this through advertising which focuses on selling the name and developing a certain image to accompany the brand. She then goes on to explain that companies exploit both producers and consumers, paying a less than fair wage for good produced in the third world which are then sold in the west for designer prices. The originality in her critique comes when she does not focus on the exploited third-world worker, but rather explores western culture and its suffocation by branding. Everything is branded, she states, and this leaves no space free from advertising and marketing. Schools, youth culture and sexual identity ar e all targets for the brands and this leads to the situation in which we now find ourselves – with no unbranded public spaces left. Klein then moves beyond this, passing from media critic, to her secondary role as activist. In order to get away from the branding machine, she suggests ‘culture jamming.’ This subversion of advertising allows the consumer to take back control and free themselves from marketing’s

Combining Nurse Leader with Advocacy Essay Example | Topics and Well Written Essays - 750 words - 1

Combining Nurse Leader with Advocacy - Essay Example Essentially, in keeping true to my beliefs and values, I aim to ensure that I am clear about the challenges that I can engage in, and the ones that are beyond my capabilities. Regardless of whether I take up a challenge or not, my aim is to make sure that I leave patients and colleagues in better conditions than I found them. Reflecting on my professional accountability, my aim is to always ensure that I carry out the duties that are allocated to me and ensure that I do not interfere with the duties of other medical professionals. Ideally, there are activities that a dialysis nurse is not allowed to engage in, depending on the institution, and I plan to adhere to the rules set by my seniors. Being a dialysis nurse, career planning for me involves deciding whether I would prefer to be administering dialysis in hospitals or in the homes of patients. Most of the times, nurses are not offered the option to choose between the two settings but if I could, I would prefer to be administering the dialysis in the homes of patients. This is because I am a very emphatic person and I like to identify with the personal lives of my patients. Being in their homes administering dialysis will give me the chance to build a good rapport with them and offer them support in the management of their condition. However, I am not very good at organizing things and may leave the patients’ room a bit messy, but that is something I am working on to improve my behavior. In my belief, being disciplined is all about ensuring that I do the things that I know I am supposed to do and not choosing to do only the things that favor me. My journey towards becoming a dialysis nurse will involve a lot of discipline, especially in terms of patience. Learning how to operate the dialysis machine will require a lot of patience so as to ensure that I do not endanger the lives of my patients. In the pre-service and